What ingredients do you use in your products?
We put our effort into making formulations that work, by combining smart science with purposeful natural ingredients. This ensures our products work well without relying on harsh chemicals like SLS or silicones.
The big bathroom brands rely on harsh chemicals like SLS and silicones because they’re cheap, not because they’re effective.
We’re here to shake things up, by replacing them with naturally-derived alternatives that are kinder to you, better for the planet, and more effective too.
Are your products natural?
All-natural sounds great, in theory. In practice, you’re left with deodorants that don’t work, or toothpastes that get you in trouble with your dentist. We believe the best formulations pair purposeful natural ingredients with safe synthetic ones, for products you can rely on.
Our products are always inspired by nature and sourced from nature when it won’t compromise sustainability.
From up-cycled oranges that aren’t good enough for the food chain to regenerating seaweed, we’re always looking for the best ingredients to deliver incredible results without costing the earth.
“Natural” itself isn’t a defined or regulated marketing term and can mean different things to different people.
What ingredients are your products free from?
All our products are free from:
Silicones
SLS , sulphates and parabens
Petrolatum and paraffin
Synthetic fragrances/flavours
Are your products vegan and cruelty-free?
Yes, all our products are vegan, cruelty-free, and made in the UK.
Our products aren’t tested on animals either by ourselves or a third party on our behalf.
How do you choose your ingredients?
We focus on no-nonsense performance, using formulations backed by the latest science. We’re transparent about what goes into our products and why.
Are your products suitable for someone with eczema, coeliac, sensitive skin?
Our products are all formulated with premium natural ingredients to offer a gentle cleanse and are great for all skin types!
We would of course always recommend patch testing for those with sensitive skin.