Our Story

What is Life Supplies' mission?

At Life Supplies, our mission is to revolutionise the plastic-plagued personal care industry. We’re dedicated to creating simpler, smarter, and more sustainable essentials that reduce waste and reinvent your daily routine.


How did Life Supplies get started?

Life Supplies was founded with the goal of tackling the sea of single-use plastic created by big-brand bathroom products. Our vision was to develop innovative products that are better for both you and the planet.


What are some of Life Supplies' key achievements?

  • Our first product: We weren’t the first to make a refillable deodorant, but we were the first to make one that actually stops sweat. We love our antiperspirant, and it seems you do too – it’s always been one of our most popular products.

  • The first personal care cartons: When we started out, people scoffed at our plan to put everything from hand wash to hair care in recyclable cartons. But the UK’s biggest brands are now doing exactly the same, which is a big win for the planet!

  • UK's first refillable toothpaste: Our toothpaste was one of the last products to join the family, but it quickly became our bestseller. And we’ve got even bigger plans for it next year (more on that very soon).

  • Our shared impact: 750,000 plastic bottles saved from landfill

Mar 3, 2025